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Gold filled jewelry does not lose its gold color easily because it has a top layer of 14K or 18K Gold that is at least 5% of the total alloy by weight. It is extremely durable, won't chip or flake, is tarnish resistant, and is a great alternative to expensive solid gold jewelry. Gold-filled jewelry can be worn by people with sensitive skin since its 100% Hypoallergenic, Lead and nickel free. It looks great and with proper care will last decades.